Help
Sign In
ad
December 2008 
Zaadz next ad
Posted on Aug 8th, 2006
by 
David
David
We're looking for a little help from all of you zaadzsters out there. Now, this is going to require a lot of mental strength and a strong tolerance for pain, so only participate if you check with your holistic physician first. ;) We are going to run one of our ads for a second time. Our favorites are ad 4 & ad 5 and would love to know which is your favorite between the two. I know this isn't going to be an easy decision but let me know what you come up with. As always, your opinions mean a lot to us us. You can check out full size versions of the ads on our new about us page (pretty cool huh?). Big hugs to all of you.
Access: Public
I vote for Ad 5. :)
I vote for #5 as well!
five
fingers on a hand
five senses
more zaadzsters chiming in
any questions?
shadows seekin in
love to you all
I'd go for five as well. I love the longer answers of number four, but from a marketing standpoint, five is more fun and accessible. I'd change the THIS IS YOUR BRAIN ON ZAADZ to LET'S BE THE CHANGE, though; the former has been done (and has negative connotations), while the latter is truly ours. I think the more that can be done to connect Zaadz with that particular phrase, instead of spreading the brand thin, the better.
my vote is ad #5 since there are more representatives visible :) and yes, i agree with Siona, to do a switch on the title :)
i’m with C4 and Siona. Really, after a thorough review I find my opinion has already been voiced! Sweetness. ;) Go #5!
Five. Hands down.
The first ad Let's Be the Change : )
'm feeling siona, ~c4 and ~b on this.
uhm, color me in here, please… but I don't see the negative connotations to the title on ad 5….??? To me it states, “This is the level of stimulation that your brain receives while visiting zaadz” “this is your brain stimulated with zaadz” … imho, in marketing something, yes… there is a “branding” … but there is also the need for visually stimulating ads to catch new eyes … “it says something catchy, I'll take another look” … utilizing something clever… make them laugh or make them go “hmmm.”
just my two cents on the thought process. I could be biased.
I like #4. I think the messages are stronger and I like the “Let's be the Change” cloud at the top.
Numero Cinco amigo.
MsCapriKell: “This is your brain on Zaadz” is an allusion to an anti-drug campaign that started in the 80s and was revived a few years ago. Do you remeber the ”This is your brain on drugs” posters? The more recent televised ones were pretty brutal, too; it's not necessarily a connection I'd want to make. ;) Anyway, I do love our “Let's be the change” message.
I see, and respect, your choice of perception and how you associate that phrase with negative images…
I see the positive energy in the ad.
I, too, love the “Let's be the change.” … it's all very positive.
My vote is #4. “Let's be the change” is a strong statement that's 100% in alignment with the Zaadz brand. It quickly states, without a doubt, what the brand stands for. You can read the copy if you'd like, but it's not necessary in order to get the gist/message of the ad. Plus, the call to action - “Join us at www.zaadz.com” - feels stronger and more welcoming.
My take on #4: It's not as quick of a read. In order to get the message, you have to read the text boxes/copy. And, being an ad snob (ok, I confess, I'm guilty!), I prefer “Let's be the change” vs. “This is your brain on Zaadz” because it's a unique, branded idea vs. borrowed interest (good borrowed interest, but borrowed nonetheless - again, please forgive my snobbery ;-).
Having said that, I do love the visuals of #5 - less copy in each of the responses makes it feel more approachable.
Let's be the change is such an appropriate and powerful statement (it takes work for things to change, and Zaadsters are working on it!).
Knowing (thinking I know, and wishing it was different) a lot of people don't read that much detail, I'll have to go for # 4 also.
Although both are great!
I think we're on to something here.
So far, it looks like ad 5 with the ad 4 tag line.
But the poles are still open. ;)
You guys rock! You make my job so much fun!
Thank you, thank you, thank you!!!
Yes! I like this idea a lot. Ad #5 with the #4 “slogan.”
That'll do the trick indeed!!
alright… i actually like the number four ad, i think it is stronger visually. beyond that, i think that people who are into consciousness tend to be less afraid of the details of reading something and that would draw them in more. we can all stand here and look at standard marketing practices, but zaadz folks are not all the standard market. that said, it would probably depend on a lot of things. i definitely like that the longer quotes look more solid on the page and less airy and the answers seem less fluffy and offer me some depth which is EXACTLY what i personally would look for from a site. not just somewhere that people talk consciousness, but where people live it. so that is my two cents on the subject. they are still short quotes and not THAT intimidating. zaadz itself is about lots of quality content and if they don't have the attention span to read those quotes they probably need to cut out some sugar and take a yoga class, learn to meditate, etc.. and then come hang around zaadz. lol.
Five is the best I love it. drug tretment
I ditto Siona’s post,# 5 for me